For every attendee who “gets on board” for a Wii Fit demo, Nintendo will make a donation of $5 (up to $25,000 total) to the American Heart Association in support of its effort to help Americans live healthier. Expect crowds of people throughout the day, plus an appearance by celebrity trainer Ashley Borden.

Featuring more than 40 physical activities and the revolutionary Wii Balance Board, Wii Fit makes fitness fun for the entire household. Anyone can benefit from its mix of aerobic, yoga, strength training and balancing exercises. Following the phenomenal success of active-play titles such as Wii Sports™, Wii Fit gets everyone active and playing together.

WHO:
Hundreds of parents, kids, fitness enthusiasts, American Heart Association supporters and consumers of all ages. Executives from Nintendo and the American Heart Association New York City volunteer leadership.

WHEN:
Monday, May 19, 2008
Event: 8 a.m. — 5 p.m.

WHERE:
Central Park, Merchants’ Gate
Located at the intersection of Central Park West, Central Park South, Columbus Circle and Broadway in Manhattan

VISUALS:

Hundreds of consumers of all ages twisting and tilting their bodies atop the innovative Wii Balance Board
Celebrity trainer Ashley Borden providing personal Wii Fit training session
Wii Fit b-roll available

Microsoft’s Xbox 360 has hit the 10 million mark in U.S. sales, being the first next-gen console to reach this number. This may sound impressive but Microsoft launched the Xbox 360 a year ahead of the other next-gen units, and the Wii is quickly catching up to the Xbox 360 numbers with more then 700,000 units per month being sold in the last two months, compared to the Xbox 360’s 200,000.

Since its launch in November 2006, Nintendo Wii has sold close to 24 million units worldwide, and it hopes to ship 25 million Wii’s for the next fiscal year.

Gaming analysts are predicting a increase of Xbox 360 and PS3 sales due to the release of GTA IV. The game was release on April 29th and could drive sales of both consoles though May.