techimoto

Did you know that gas prices in Norway are $10/gallon, and a beer costs $14/pint? But, they have an incredible health-care system (free), and going to a major university costs as little as $60/year. No wonder they are so educated over there, and leaders in cutting-edge technology. (BTW: Norwegian politics give a whole new definition to our perception of “far left”, they would consider Senator Specter a hard-right conservative!).

They brought their booth and sales reps. all the way from Norway to Las Vegas, where they were demonstrating their latest interactive software solutions at the National Association of Broadcasting (NAB) annual conference. Their product, called “never.no Interactivity Suite”, is an interactivity enabling software solution. They describe it as “the world’s first platform for universal interactivity in broadcast media”. This suite allows consumers to influence a broadcast in real time, and conversely, allows media owners and advertiser to track consumers through various mediums, and allows them to tailor and optimize consumer content based on consumer response.

Feature this:

• User Bob is watching something on TV, and wants to interject some ideas about the topic of discussion.
• He fires off a text message that is subsequently passed along to the Interactivity Suite resident on your server.
• Your Moderator approves the message, and the message is then used as a “discussion point” on the TV show while Bob is still tuned in.

This system acts much like a call-in radio show, however Bob’s interest can be cataloged, and can, if desired, lead to future targeted marketing, or simply serve as the basis for real-time user-driven content for the TV show (or any other media).

The suite works with user interaction through channels such as SMS/MMS, WAP, web, e-mail and Windows Live Messenger, in addition to communicating with 3^rd-party solutions like Set-Top Box middleware, 3G gateways, DTMF, and IVR systems. The Suite can process text, images, audio and video. Rock On Norway!