techimoto

Sony is unveiling its first color professional camera viewfinder using Organic Light Emitting Diode (OLED) Technology.

The HDVF-EL100 is an 11 inch display and is Sony’s first non-consumer application of an OLED panel. Consumer OLED displays were introduced in January, and continue to generate strong demand.

“High-definition acquisition requires extremely precise focusing, allowing the operator to accurately see contrast and color levels when framing a shot,” said Rob Willox, director of Sony Electronics’ content creation group. “This new viewfinder is a perfect example of our unique ability to leverage the innovation and expertise from one part of our company and apply it in another area to meet customers’ needs.

The display has a resolution of 960 x 540, and it also delivers a wide viewing angle, a wide color gamut and extremely fast response time. Designed for use by professional camera operators, the display features a “stand-back” option allows operators to remain at a distance without losing viewing quality.

The OLED display does not use a backlight like traditional LED displays, creating very deep blacks and a contrast ratio of more then 1,000,000:1.